To give the muzzleloading hunter/shooter the best and most useful information there is.
To contribute to the fund of muzzeloading wisdom available to the beginning and advanced hunter/shooter.
To make muzzleloading hunting/shooting simpler and more fruitful as well as more enjoyable.
To eradicate the frustration and confusion associated with muzzleloading.
To follow the ABC’s of muzzleloading, promoting (‘A’), accuracy, (‘B’) better ballistics and (‘C’) conserve the resource.